AT&T, GREENLINING INSTITUTE AND UCLA ANDERSON SCHOOL OF MANAGEMENT
Thalia N.C. González
Senior Legal Counsel
Berkeley , CA – With over a million dollars in initial funding from AT&T’s merger with SBC, the Greenlining Institute, AT&T and UCLA Anderson School of Management are set to launch the 2008 management programs focused on training minority entrepreneurs in California.
The Management Development for Entrepreneurs (MDE) program was established in 2006 to develop skills and strategies needed for minority entrepreneurs and executives to increase their productivity and profitability in the marketplace. As partners, AT&T, Greenlining, and UCLA Anderson work directly with community-based organizations to recruit participants to ensure that the MDE programs reaches the goal of training over 300 minority entrepreneurs.
As Len Canty, President of the Black Economic Council emphasizes, the program is critical to moving minority entrepreneurs in California to the next level, “Creating opportunities for minority-owned businesses to have the skills and expertise to earn contracts with corporations like AT&T is vital to economic empowerment. No other programs exist in California that provide minority business owners with 4 days of training taught by such nationally recognized faculty for free.”
“Entrepreneurs in our diverse communities should have a fair shot at wealth creation,” said Alfred E. Osborne, Jr., Senior Associate Dean at UCLA Anderson School of Management and MDE Faculty Director. “Management training and access to capital is critical to the growth and survival of diverse enterprises. Traditionally, broader human capital skills have been associated with higher education, and many entrepreneurs lack formal exposure to the tools, methods, strategies and approaches needed to develop and grow their organizations. Small, high-growth, minority, women and disabled veteran business enterprises particularly need executive management training to compete effectively in today’s business environment.”
AT&T believes that increasing business opportunities for minority entrepreneurs is a “win-win” business strategy, “Promoting the participation of a diverse supplier base not only provides better business solutions, it also cultivates greater customer loyalty, and public policy support in the communities AT&T serves.” Ignacio De La Torre, Executive Director, AT&T External Affairs, San Diego.
UCLA Anderson is currently application for the 2008 San Francisco MDE program until early March. More information and applications can be found at http://www.anderson.ucla.edu/x663.xmlor http://greenlining.org/sections/view/sbd.