Leadership Academy: Multimedia Academy

Program Overview

The Multimedia Academy is a ten-month, hands-on media-training program for undergraduate students who are currently working toward their BA. The curriculum is designed for young leaders who are interested in learning to use the medium of video as a tool for creating influential productions that advocate for important, often overlooked social justice issues. The ultimate goal of the program is to provide Associates with the resources, knowledge and skills necessary to utilize media as a means of influencing change.

Training

Program Associates receive a series of basic trainings in video production, specifically focused on documentary filmmaking, leadership development, media and advocacy. In addition, Associates learn about Greenlining's unique approach to public policy advocacy. To ensure a well-rounded, diverse curriculum, throughout the program, a range of experienced professionals will lead workshops in key areas related to producing short form advocacy documentaries. Academy training topics include: Camera Operation, Basic Lighting, Basic Audio, Editing, Concept Development, Project Management, Interview Technique and Question Development, Documentary Scriptwriting  and Advocacy 101.

Work

In addition to receiving multiple trainings, Associates spend their time working collaboratively to produce in-house projects that reflect the ongoing work of the organization in improving equity and access for all California communities. This work includes: live event coverage, interviews, research and development, editing and dissemination. Associates work directly with Greenlining staff to develop the core messaging and goals for each production. At the end of their year, Associates are asked to independently direct a piece on a topic of interest and present it as their final piece before graduating from the program.

To see examples of work produced by the Multimedia Academy please go to http://www.youtube.com/greenlininginstitute.

Program Specifics

The program runs from September 2, 2009 - June 30, 2009. All applicants must be available to work every Wednesday and Friday from 10am-5pm.

Associates must receive school credit for their part-time work (10-15 hrs a week).

Upon completion of the Associates Program participants are also eligible to apply to the Multimedia Academy Fellowship.

Applying

If you are interested in applying:

1) Please email your resume to multimediaacademy@greenlining.org.

2) Please fill out our application posted below.

NOTE: Application materials displayed in the left-side bar are for other Greenlining leadership development programs. Do not use that application if your intent is to apply to the Multimedia Academy program.

DEADLINES:

Email your resume no later than mid April 2009.

All Applications must be postmarked or received by May 1, 2009.

Darnell Toliver - Associate

is a Bay Area native and a recent graduate of San Jose State with a B.A in Radio, Television and Film.  Although his background is not public policy, he has a great passion for his community and wants to be a part of continuing to educate for progress in our community.  He is very excited to be part the Greenlining Institute.

CURRENT ACADEMY MEMBERS

Mercedes Robinson - Associate

is from Seattle, WA. She is currently a senior at the University of San Francisco pursuing a degree in Media Studies with minors in Film and African Studies. With passions for film and social justice, Mercedes hopes to one day use her talent to create works that portray the critical issues that plague underprivileged communities on a local, national, and international scale. Upon completion of her BA at USF, Mercedes plans to attend Graduate School on the East Coast.

Ross Lenihan - Associate

is from Hermosa Beach, CA. He graduated from UC Berkeley in 2007, where he received his BA in Film Studies. Ross is dedicated to supporting the rights of low income citizens by improving their access to healthcare, basic education, and improving labor laws. He is deeply involved in new digital media as a means to educating citizens and promoting equality, and is also currently employed by the Citizen Engagement Laboratory, also located in Berkeley.

Jessica Robles - Associate

is from Baldwin Park, CA. She currently attends the University of California, Berkeley where she studies Mass Communications and Anthropology. She is dedicated to promoting social responsibility, social justice, human rights, and activism. She has been a research assistant in studying health in the media internationally, and she is an active volunteer in her community where she works with homeless youth in Berkeley as well as a human rights organization promoting non-violence in Colombia.

Jesse Cook - Associate

is from Detroit, MI. Jesse attends Laney College in Oakland where he is pursuing a degree in Journalism. He hopes to continue his tenure at Greenlining to further his experience in working for social justice. Jesse has tattoos and likes you to ask about them but please be prepared for a rather long story explaining their origins. Jesse is also a DJ and music producer drawing influence from the underground rap scene in Detroit.

Joel Muratalla - Fellow

is from Stockton, California and became the first recipient of the Greenlining Multimedia Academy Fellowship in March 2008. He is a recent graduate from the University of California, Berkeley where he earned a Bachelor of Arts in Mass Communications and American Studies, with a concentration in gender in the media. Prior to coming to Greenlining, Joel worked with underserved high school students through an AmeriCorps program in Oakland, CA and interned at CNN en Español in Washington, D.C. He hopes to use the power of media as a tool for social change and is committed to bring awareness to the disparities of representation and portrayals of gender and minority communities in the media.

Braelan Murray - Program Director

is from San Francisco, CA. He is a graduate of The University of California at Santa Cruz where he received his BFA in Film and Video Production. Braelan is committed to finding ways to advocate for social justice by means of new forms of technology and communication. With nearly a decade of experience using media as a tool for creating social change, his portfolio includes work for local unions, progressive non-profits and cutting-edge design firms. In addition, he has extensive experience producing independent short-form documentaries.

Travis Do - Senior Associate

is originally from Saigon, Vietnam but grew up in Santa Ana, CA. He is currently a third year undergraduate Film Studies and Practice of Art double major at the University of California, Berkeley. Travis is intensely passionate about media arts, which include anything from film and video to commercial art and design. His career goal is to become involved with visual effects in the film and television industry, hoping to not only work on big-name movies but ones that inspire people and are talked about for years to come.

Related Documents

Multimedia Academy Application Form 2009

Multimedia Academy FAQs 2009